Big Bucks, Big Pharma Marketing Disease & Pushing Drugs. Big Bucks, Big Pharma pulls back a curtain on a multi billion dollar pharmaceutical industry to expose insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on a industry’s marketing practices, media scholars and health professionals help viewers understand some ways in which direct to consumer (DTC) pharmaceutical advertising glamorizes and normalizes some use of prescription medication, and works in tandem with promotion to doctors.
Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about those consequences of relying on a for profit industry for our health and well being. Do pharmaceuticals just cure symptoms but ignore what is causing those symptoms to begin with?
Also, is big pharma more nefarious then is widely reported? Is it really just about gaining big profits or are pharmaceuticals used as a weapon against people in society? Do certain pharmaceuticals cause more harm then good?
These are but just a few questions among others that have been asked but rarely reported in the mainstream military as I call it. An alternative military media as I call it has been known to ask more controversial questions regarding dangers of pharmaceuticals. Personally, I think it is more advantageous to work on strengthening your immune system rather then just putting a band aid on current systems.
I by no means am a medical expert, doctor, etc. Perhaps there are occasions when your immune system is so damaged or you are in a life threatening situation where by a person has no choice but to intake pharmaceutical products. A pharmaceutical business is far more convoluted and complex then just taking two aspirin and calling your doctor a next morning.